Fancy sharing a bottle of bubbly under the Eiffel Tower? Feel like a pina colada on the beach with your loved one in Mauritius? British Airways asked these questions ahead of Valentine’s Day at Joburg’s popular Melrose Arch.
In order to celebrate the annual day of love, BA decided to offer two lucky winners double tickets to one of six specially selected romantic destinations around the world.
The airline called on Meropa Events to organise a striking display at Melrose Arch where the six breath-taking locations were illustrated in a public display of street pop art.
It took our artists 10 hours to dramatically transform and display these countries in chalk art images – in a public place where patrons of the popular precinct could not get enough of the exciting work.
The competition proved hugely popular as the growing numbers from the audience began taking selfies with the pretty pictures, #tagged their tweets and posted their images on social media.
The heartfelt initiative was achieved with style and class, marking another successful Meropa activation on behalf of BA and advancing our client’s marketing objectives.