Digital

Some of our capabilities consist of the following:

Social Media

  • We build influencer campaigns by finding the target industry influencers, and providing them with unique and specific content to build brand equity.
  • Engage with the target audience, and customise the strategy and conversation to gain the highest reach.
  • Using our unique skill set, we will give your brand a distinct personality by creating the perfect platforms for community and relationship building, whether it’s business to business, or business to consumer relations.
  • Set up of social media accounts and designing of the creative collateral – if there are existing accounts, an evaluation of the current social presence will be done to determine whether the accounts need to be refreshed/updated.
  • Content strategy – will integrate with any PR or marketing plans and themes. It will either be developed per campaign or time period and will include a conversation calendar as well as suggested content for posts.
  • Implementation of strategy – in line with agreed upon tone and personality
  • Community and reputation management – engage community, moderate posts and escalate any major issues
  • Crisis resolution
  • Trend mapping
  • Sentiment evaluation – brand overview and review. What the community feels about your brand and analysing if a strategy needs to be changed to convert negative sentiment
  • Campaign performance analysis
  • Reporting – Daily, weekly or monthly reporting. Reporting will give a breakdown of the conversations, sentiment, top influencers and conversation drivers.

Multimedia Design

  • Layout and design of static presentations (Powerpoint)
  • Rich media presentations (Static presentations incorporating interactive and multimedia elements like transitions, video, audio, illustrations) – including Prezi
  • Infographics – Visual representation of data sets and information
  • Interactive infographics – Infographics built on a web or app framework that lets the end-user manipulate the graphic and data in it

Web Design

  • Web/Micro Site with a custom Content Management System tailor made for the client. Longer lead time (at least one month) and higher cost.
  • Web/Micro Site with pre-built Content Management System. Shorter lead time, lower cost and shorter testing period.
  • Responsive (adapts to platform, ie tablet, phone, laptop) Web/Micro Site with a custom Content Management System tailor made for the client. Longer lead time (at least one month) and higher cost.
  • Responsive (adapts to platform, ie tablet, phone, laptop) Web/Micro Site with pre-built Content Management System. Shorter lead time, lower cost and shorter testing period.
  • Mobile sites designed specifically for mobile devices. This would generaly be focused on a demographic that predominately uses mobile devices.
  • Search engine optimisation – Improve a site’s ranking by rewriting content, restructuring and implementing best practice according to SEO standards.

Online Advertisiing

  • Search network advertising: Advertising on the main search engines’ results pages using keywords and demographics to target audiences
  • Display network advertising: Advertising on the display network, websites that have arrangements with google and bing so ads can be targeted by topic relevance, ie a motoring client’s ads will display on motoring websites or motoring sections of news sites. Static or video adverts, including YouTube.
  • Social advertising: Advertising on social media platforms like Facebook, Twitter, LinkedIn. Ads can be targeted to specific demographics enabling better targeting.
  • Direct online advertising: Design and distribution of banner ads on websites

Collateral Hosting

  • Event or PR collateral material can be hosted online for perusal with an interactive interface.

Application development

  • Facebook Application development and implementation from basic forms to competitions

Mobile app development

Workshops

We over a variety of different training sessions and workshops

  • CMS Training
  • Social 101 – step by step sessions on the required platforms
  • Social media and PR
  • Why social is important?
  • In-depth social – understanding the analytics. How to translate the trends and numbers into a more effective social strategy.