We provide planned, proactive, measurable stakeholder-management programmes using our proprietary method which segments audiences and channels to deliver breakthrough communication.
Our method allows us to use all appropriate tools – both media and non-media – to reach audiences and change minds and behaviour.
Stakeholder management is important because media is declining in importance/becoming more niched. We are moving from the “age of deference” when communication was formal and top down to the “age of reference” – where we rely on a vast number of sources including our peers and word of mouth in forming our opinions.
This fundamentally changes the way we need to communicate. It heightens ear-to-ear and face-to-face communication needs – perhaps especially in SA and Africa.
Our proprietary method is a practical way of achieving an integrated stakeholder-management plan into your communication.